Facebook has announced yesterday that will no longer allow the third party data to use it on Facebook for targeting ads. In a way to pull down the vulnerable practices after the latest privacy fiasco, the company has disabled advertising feature named as Partner Categories.
Some prominent data aggregators like Acxiom provides their client with offline data based on various user behaviors like purchasing activities, so that their users can use that data for laser targeting advertisement purposes.
Not only this, but Facebook has also put a pause on the approval process of new third party apps that want to connect with Facebook for different purposes and are about to put some new restrictions on to what extent an app can extract data from Facebook.
However, the point to note here is, Cambridge Analytica didn’t use Partner Categories to extract data of about 50 million Facebook users, but still, it looks like Facebook doesn’t want to leave any vulnerabilities this time.
The company said, “We want to let advertisers know that we will be shutting down Partner Categories. This product enables third party data providers to offer their targeting directly on Facebook,”. They further added, “While this is common industry practice, we believe this step, winding down over the next six months, will help improve people’s privacy on Facebook.”
There are some serious issues with the Facebook Advertisement support, I have stumbled multiple times their Ad forum pages and have hardly seen any official leaving a hand written relevant response, almost every response sounds pre-written and automatic. Even Google responds, atleast sometimes!
What do you think of third-party regulations on Facebook? Leave your responses below.