Facebook begins internal testing of Dating features

FacebookBack in May at F8 developer conference, Facebook gave a preview of its Dating features and internal testing of which has already begun. Also, rather than a standalone app like Tinder, Facebook Dating will be a feature.

Independent app researcher Jane Manchun Wong, found the evidences of the feature and reported about it on Twitter along-with screenshots, “Facebook is internally testing Facebook Dating.”

Currently, Facebook is testing the feature internally with employees. A screenshot reads, “This product is for US Facebook employees who have opted-in to dogfooding Facebook’s new dating product. The purpose for this dogfooding is to test the end-to-end product experience for bugs and confusing UI. This is not meant for dating your coworkers.” The employees have been asked to use fake data for their dating profile and which will be deleted prior to launch of the feature. Screenshot further reads, “Dogfooding this product is completely voluntary and has no impact on your employment”.

Other screenshots shows the onboarding process which includes options to specify gender, location, and genders that user is interested in matching with, and an option to edit privacy settings which allows users to choose who can and can’t see their dating profile.

Users will be able to create a separate Facebook Dating profile. Once you opt in to activate the dating feature, only those with this feature activated would be able to discover you or contact you, see your profile, but it won’t be shared to your News Feed. However, discovery of your profile will also depend on your privacy settings.

Potential matches will be presented to the users depending on the interests and personal data they share with Facebook. As soon as two people find themselves interested in each other, they can start messaging over Messenger or WhatsApp. Expressing interest won’t include swipping left or right.

To prevent spam, Facebook is also considering a limit on how many people you can express interest in. Blocking someone on Facebook Dating won’t block them on Facebook also. However, that has not been finalized yet.

Further, Facebook is not planning for paid subscriptions to bring Premium Dating features and it won’t also show ads in Dating, but it could reconsider monetizing this section later.

At F8 developer conference, Mark Zuckerberg announced, “This is going to be for building real, long-term relationships — not just for hookups”.

The Dating feature will be made available via the social giant’s flagship app and with several other utilities or functions which will make the feature ease to use. Also, depending upon local laws or definition, only adults will be allowed to use this feature.

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