Adidas partners with Twitter to live-stream ‘Friday Night Stripes’

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Adidas has partnered with Twitter to live-stream a new eight-game series of high school football games called “Friday Night Stripes,” on the social media platform. The games will be featuring teams from California, Georgia, Florida, Nevada, and Indiana.

Adidas x Twitter Logo
Image Credit: Adidas

NFL games have been popular on the site and this being the first time that high school games will be streamed live in this fashion on Twitter. The ‘Friday Night Stripes’ starts from September 7 and the final game will be played on November 9.

The series will be available on mobile, tablets and desktop devices at @adidasFballUS. Also, as per the official announcement, “The live streams will also be accompanied by a Twitter timeline, featuring related real-time conversation to create a unified experience for viewers to watch, Tweet and view commentary about high school football’s top teams.”

The first game on September 7 will be between Cedar Grove of Ellenwood, GA, and McEachern of Powder Springs, GA. The second game will be played on September 14 between Ben Davis (Indianapolis, IN) vs. Warren Central (Indianapolis, IN). The third game on October 12 will be played between Marietta (Marietta, GA) vs McEachern (Powder Springs, GA) and the fourth on October 18 will be between Doral (FL) vs. Chaminade (FL). As of now, the schedule of only these 4 games has been announced and the rest of the games will be announced later.

Live coverage for each game will be available globally to Twitter’s logged-in and as well as the logged-out audience.

The games will be called by ESPN and SEC Network’s play-by-play announcer Courtney Lyle, along with analysis by Super Bowl XLV Champion A.J. Hawk of the Green Bay Packers. The sideline coverage will be delivered by YouTube comedian Cameron “Scooter” Magruder. Further, there will also be some special guests appearances including Adidas Football NFL athletes and entertainment partners and influencers throughout the season.